Product Information Management, the art and science of collecting, managing and enrichening your product information, sounds easy but it rarely is.
Too many e-commerce professionals spend the majority of their time and money on constructing a good website, purchasing inventory and making sure that they have suitable systems in place to fulfill the expected orders.
While all of these things are important, neglecting product information is neglecting a vital link between your company and your customers – one that will make it easier for you to create and deliver compelling product experiences.
» We have listed 4 ways to improve your product information to benefit your bottom line
![[WHITE PAPER] Ready for B2B e-commerce?](https://2316625.fs1.hubspotusercontent-na1.net/hub/2316625/hubfs/Newsletter%2017%20Images/Email%20topbillede%20300x600%20EN%20Klar%20til%20B2B%20e-commerce%20download.png?width=1200&upscale=true&name=Email%20topbillede%20300x600%20EN%20Klar%20til%20B2B%20e-commerce%20download.png "[WHITE PAPER] Ready for B2B e-commerce?")
