Promoting multiple products as a single package is a useful tactic for retailers, and it can manifest in different ways.

The “value meal” is a great example of cross-selling, which is when you push related but independent items to customers. Up-selling is a similar tactic that urges patrons to opt for something bigger and better. Kitting, meanwhile, is true-blue bundling, wherein the customer truly needs all the separate parts to use any of them.

Product bundling is a technique that all retailers can learn from when it comes to vending their own items.

So, let's get into the details and explore how it can help you land more sales.