When customers evaluate a product, they depend on your description, specifications, and photos to help them decide whether to buy from your organization.

If that information is inconsistent or incomplete, it could mean a lost sale. 

Verifying that your product data is complete and accurate is a huge challenge for companies, though. Enriching that data presents an even bigger problem when information is fragmented and spread across multiple channels. 

A centralized database of information helps your business effectively meet the modern customer’s demand for comprehensive and accurate information.