All too often we see enterprise product leaders mix and match their use of Enterprise Resource Planning and Product Information Management.

You figure if you have an ERP system in place, why would you possibly need an entirely separate system to handle product information?

Problems arise with ERP systems when it comes to sharing product information across channels. A siloed ERP system won’t be designed to send product information like descriptions, images, documents, and video links to other aspects of the tech stack like your eCommerce system.

PIM systems, on the other hand, are designed specifically to handle a variety of product information, making it easier to control and maintain consistency when you have multiple channels.