When product files and data are sprawling across your scaling e-commerce business, you know it’s time to invest in a tool that will bring it all together to increase efficiency.
The first challenge is deciding which type of tool you actually need.
For e-commerce marketers, Product Information Management (PIM) solutions are often a good choice. But once you’ve decided to invest in a PIM system, you still need to decide which type of solution is best for your needs — a best-of-breed system or an e-commerce PIM?