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Companies that manufacture or sell products have to manage physical inventory as well as sell their products and oversee back office operations. If you are part of a products-based company, you have seen it for yourself. It is the challenge...

Sales is an information game. In order to be successful, your business development staff needs to know your products inside and out. They need to be able to answer questions at a moment's notice and to convince prospects of the value of you...

Today, customers want information, service, and attention more immediately than they ever have before.

Modern IT managers face many challenges. In addition to battling ever-changing systems and communication platforms, IT managers must also adapt to fit changing IT infrastructure and business expectations. This involves familiarity with info...

Modern marketing managers wear many hats. Facing the requirement to attract and convert customers through creative marketing materials, marketing managers must be the jack-of-all trades and agile enough to move wherever their team needs the...

In recent years, video marketing has become a massive industry. Today, customers crave visual communication with brands, and video content is proving increasingly effective.

Digital asset management (DAM) is a way of controlling various digital assets owned by your company. Some examples include images, audio, video and other proprietary files. The DAM database keeps everything in one place, and images can be a...

When it comes to IT solutions, today's businesses are constantly being urged to invest in the most highly customized options. This is particularly true of PIM systems; but in reality, you can spend thousands of extra dollars for a PIM syste...

E-commerce has disrupted almost every aspect of product marketing in its bid to attract consumers and help brands win more business. However, there is one marketing medium that e-commerce just can't match, and that is the look, feel and pul...

Pans, pots, cooking and food preparation have always been the centre of SCANPAN's universe. Now, the company is furthermore preparing delicious and abundant product data for their webshops.