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Modern marketing managers wear many hats. Facing the requirement to attract and convert customers through creative marketing materials, marketing managers must be the jack-of-all trades and agile enough to move wherever their team needs the...

In recent years, video marketing has become a massive industry. Today, customers crave visual communication with brands, and video content is proving increasingly effective.

Digital asset management (DAM) is a way of controlling various digital assets owned by your company. Some examples include images, audio, video and other proprietary files. The DAM database keeps everything in one place, and images can be a...

PIM handles product information. DAM handles digital assets. The difference between the two systems is: A DAM system handles your digital assets, e.g. images, logos and videos related to your products. A PIM system allows you to store, mana...

Posting your products on your website with good quality photos and complete product information may seem like enough. After all, according to All Your Retail, "More than 75 percent of people would shop a competitor if they encountered missi...

Brochures are one of the most effective promotional tools in your arsenal. Those (often) tri-folded and glossy pieces of paper are made to both catch your target customers' eyes and convey all the information they would need to know about y...

Multichannel marketing might be the latest and greatest buzz phrase in marketing, but it's also one of the most valuable marketing trends of the digital age.

When it comes to IT solutions, today's businesses are constantly being urged to invest in the most highly customized options. This is particularly true of PIM systems; but in reality, you can spend thousands of extra dollars for a PIM syste...

E-commerce has disrupted almost every aspect of product marketing in its bid to attract consumers and help brands win more business. However, there is one marketing medium that e-commerce just can't match, and that is the look, feel and pul...

In addition to optimizing your product listings for customers, you need to ensure that users can find you in the first place. By using sound search engine optimization (SEO) principles you can ensure every single product listing will be fou...