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For marketing managers, daily life can feel a bit like a circus. This is understandable, as there are dozens of things a marketing manager needs to be responsible for on a daily basis and keeping them all straight can resemble a superhuman ...

Companies that manufacture or sell products have to manage physical inventory as well as sell their products and oversee back office operations. If you are part of a products-based company, you have seen it for yourself. It is the challenge...

Modern IT managers face many challenges. In addition to battling ever-changing systems and communication platforms, IT managers must also adapt to fit changing IT infrastructure and business expectations. This involves familiarity with info...

Modern marketing managers wear many hats. Facing the requirement to attract and convert customers through creative marketing materials, marketing managers must be the jack-of-all trades and agile enough to move wherever their team needs the...

Brochures are one of the most effective promotional tools in your arsenal. Those (often) tri-folded and glossy pieces of paper are made to both catch your target customers' eyes and convey all the information they would need to know about y...

Multichannel marketing might be the latest and greatest buzz phrase in marketing, but it's also one of the most valuable marketing trends of the digital age.

E-commerce has disrupted almost every aspect of product marketing in its bid to attract consumers and help brands win more business. However, there is one marketing medium that e-commerce just can't match, and that is the look, feel and pul...

In addition to optimizing your product listings for customers, you need to ensure that users can find you in the first place. By using sound search engine optimization (SEO) principles you can ensure every single product listing will be fou...

Most marketing departments will recognize the challenge: the need to be able to communicate quickly with individually adapted information for the customers is increasing, but there is no extra time available for solving the tasks.